Telecoms.com’s latest analysis of the possible implications of the BT-EE acquisition is hot off the press.
The European mobile industry giants are evolving toward fixed-mobile convergence – creating quad-play bundles that combine wireline, broadband, Pay TV and mobile into a single package. And while BT, Deutsche Telekom, Vodafone Germany, Orange, Telekom Austria and others move toward quad-play, it is only the first step on the way to multi-play.
On the road to multi-play
As the name suggests, quad-play is the natural evolution of triple-play. More importantly, however, quad-play is the precursor to multi-play, where service providers will once again add services to build loyalty and find more innovative ways in which to bring in the cash.
As service providers continue to evolve toward multi-play, we can expect to see the emergence of new and exciting service offerings, such as cloud services, connected cars and wearables that are harmonious with telehealth and smart home offerings. We are already seeing business offerings, containing storage and security in the cloud, and entertainment packages from both OTT players like Netflix and traditional players like Sky.
With competition getting stronger by the day, we can also expect to see bundles that will be too good to refuse, with special discounts for cross-subscriptions, and much more added value. And it won’t end there, either. Taking multi-play a step further, service providers will start venturing beyond their traditional comfort zones into non-data services, such as travel and insurance.
What comes next?
Yet, with all the potential that multi-play has to offer, unless service providers are able to offer their customers a seamless experience, there will be very little uptake. The successful multi-play service provider must therefore focus on a connected ecosystem that centralizes the customer experience at the center. What is required is an intuitive, simplified platform that prioritizes ease of use and drives widespread adoption. And the only question that will then remain is, ‘what comes next?’
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