The journey of a thousand miles begins with a single step. – Lao Tzu

Have you ever thought about why the organizations of today are not enjoying the same longevity as organizations of yesteryear? Unlike a few decades ago, it doesn’t appear as though good products/services are enough to guarantee future success. The reason organizations are reaching critical points far too soon in their lifecycle is due to the fact that business models, organizational structures, and technologies are evolving faster than ever, and are struggling to support a differentiated customer experience.

Keeping Up With the Changing Times

The success of organizations sits on their willingness to move past older models, and reinvent themselves. But embracing change is much easier said than done, particularly when protocols come into play, thousands of staff members are affected, and millions in funds are at stake. This is why we advise companies to perform transformation pre-mortems.

Unlike post-mortems in which teams analyze failure after-the-fact, pre-mortems require teams to imagine that their transformational initiative has failed before actually starting it. This places team members in a position to list potential reasons that the project could fail, and then brainstorm countermeasures to ensure that the project is protected.

In the long run, transformation pre-mortems save organizations millions, all by starting from failure and working backwards for success.

The Four Pillars That Reinforce The Key Pitfalls Of Transformation Success

We have been transforming companies around the world for over 30 years, with a success rate of over 95%. In this time, we identified the four major pillars that can lead to failure in transformation initiatives if poorly managed:

  1. Architecture Strategy
  2. Engendering Trust
  3. Change Management
  4. Effective Execution

Our transformation pre-mortem series will explore each of these pillars in great depth. Each of these pillars are interconnected, and much easier to run through than one might initially imagine – as long as you have guides set in place, and know exactly where to start.

In Part 2 of this five part blog series, we’ll outline the importance of simplifying complex architecture, which will subsequently help define how implementation will take form.

For a complete transformation pre-mortem blueprint, click here to download our new ebook.

  • Paul Able

    The modern marketing stress is baseline profits, more profits every year must show more growth than the previous year. The most dangerous executives in any company is always the marketing expert followed by the financial expert previously called the company accountant or book keeper…. They are rustless at overpricing anything produced in China for $1 and sold for $20 up to $40 and keeping their profits in an overseas financial heaven all this wasted money paid by the countrie’s consumers richer or poorer but not creating any more work or human resource’s benefits.

    As long as this imbalance persist the countries permiting it would struggle in progressing in social equality forward and social discontent will persist…. We need more educated politicians and eliminate three tiers governments and bigotry in our public servants that implement fictive rulings by just copying and pasting legislations that are not law.

    • Kalpna Rana

      You said it all !!!

Idit Aloni is a passionate Customer Experience marketer who enjoys spreading CX gospel. Idit has spent the last decade consulting and leading CX transformation initiatives in large organizations in Israel and at Vodafone New Zealand. As she works with industry influencers, her passion is finding new ways to build exceptional Customer and Employee Experiences.

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